
The first person to write a book couldn't have imagined that:
a) Readers would identify, grow awareness and learn from the author's experiences and,
b) Readers could still enter an author's world even if those experiences are foreign or fantastical.
Jung calls this ability to share experiences 'the collective unconscious mind’.
Just by reading the text on a page, a reader can get so engrossed in a story that they enter the author's fictional world for a few hours, then they can return to their real-world life and go about their daily activities, and then once again re-enter the captivating world of the author, picking up where they left off.
Once films were invented, people didn't have to read text on a page and use their imaginations, the director's visuals and story was the new mode for expanding thinking and spreading concepts in a fun, creative and visual way.
The human attention span changes with each generation, and entertainment consumption reflects this. For example, there was a time when people would spend hours upon hours reading books; now books have lost their popularity and people spend many hours watching content.
This generation's attention span for watching a film without distraction is about 15 - 20 minutes. At this point, most viewers feel the need to interact with another device as an ingrained habit; checking their phone, emailing, texting, viewing a short video, playing a mobile game, and then they will refocus on the film.
Mastertude films, with their VR/3D switch, recognize the need to hold the mind’s attention before it strays. As the mind of this generation anyway tends to switch topic after 15 - 20 minutes of viewing, we are giving viewers an activity within the film - a VR learning segment - and then after 15 - 20 minutes of activity in VR, they are ready to switch back to the passive experience.
If we don't provide this switch, cinemas, with their long passive films, will die out, as audiences don’t like having to turn off the phones they are so attached to, when they have the choice to do any number of things on their devices during a film in their own time.
Forcing the next generation to solely watch a film for hours is not their peak experience. It would be like forcing the previous generation to read a book for hours and hours after films became the main story telling format.
Yes, this VR/3D switch in film has never been done before, and neither had film when people were only reading books; going from reading text on a page to watching visuals on a screen would have been considered quite a leap before it caught on, but it still ultimately captured the minds of humanity.
More to the point, our education system is very dull, painful and boring. The longer children stay in school, the more they hate it. The education system still uses methods that pre-date the audio visual era - relying heavily on textbooks to teach.
The ideal situation for a middle and high school student to learn is through watching an interactive film; so they see their heroes performing a skill in context, and then switch into performing the skill themselves for a few minutes in VR, and then switch back to the film to see how the geniuses perform the same activity, thereby growing their awareness, skills and abilities. Switching the attention from passivity to activity and back creates a natural flow state for learning.
By merging a traditional film format with interactive VR, we maintain the author's and director's ability to capture their audience during the passive inspirational moments, maintaining the filmmaker's linear storyline in 3D, while switching at fixed intervals into VR.
Purely interactive games and VR films give too much creative control to the user, causing the user to miss out on the director's, author's, or genius’s point of view and grow their perspective, and preventing them from watching other brilliant minds perform a skill and excel at it, which accelerates skills improvement.
Hence, Mastertude wants to dawn in a new era of Edutainment, evolving cinema. Once they experience it, the next generation will welcome our switch as the much-needed evolution of education and film.